Based on a famous old Southern recipe, which was greatly improved under the direction of Betty Crocker, the noted Gold Medal Expert, it makes every biscuit an exquisite adventure in deliciousness. (from a 1931 Gold Medal Flour advertisement featuring Bisquick) 

{HISTORY}

Featuring the original 1931 Bisquick box imagery, this vintage 1970s-era metal recipe box celebrated the 20th century's longtime love of the Bisquick brand.

First created in 1931 by General Mills and marketed by Betty Crocker and Gold Medal Flour, Bisquick was the answer for quick and easy biscuits prepared in under two minutes.  With premesured ingredients and a just-add-milk-or-water step, it was the simplest solution for home cooks who wanted the taste and consistency of homemade biscuits in a 1/4 the amount of time it took to make a homemade batch from scratch. 

Containing vegetable shortening, flour, salt, sugar, dry skim milk, phosphate, and baking soda, Bisquick quickly became the foundation for a wide variety of meals when combined with other ingredients. From Strawberry Shortcake to Chicken a la King to Pancakes, Breads, Pizza Dough, Dumplings and so much more, it was a handy helper for busy households and a reliable staple for novice cooks.

Never shy about adding in free giveaways to promote their product, Bisquick offered a wide range of complimentary companion kitchenware items with the sale of each box of the course of the century. Baking sheets, nut and candy dishes, cookbook recipe binders, bobbon dishes, and this metal recipe box were just a few examples whipped up by the marketing and promotions team at General Foods. 

When this box debuted in 1978, it marked four decades of baking with a nostalgic look back at the original Bisquick box, complete with endoresements by Betty Crocker and Gold Medal Flour. Included with this new-but-old-looking charmer were over 50 recipe cards approved by Betty and featuring Bisquick as a main ingredient. 

With its 1930s art, bright colors, and aged rust spots, we love the overall aesthetic of this vintage tin. Whether you are a collector of late 20th-century memorabilia or early 20th-century kitchenware, this tin fits beautifully in both places. A lovely holder for recipes and many other kitchen bits and bobs, this storage container adds a dose of instant cheer wherever you incorporate it. 

{SPECIAL FEATURES}

• Colors include coral, navy blue, pumpkin, peach, cream, emerald green, and bright white
• Metal composition 
• 1930s aesthetic 

{CONDITION}

In lovely, well-worn vintage condition, the overall shabby aesthetic of this box is what makes it so delightful. Authentic rust spots, light fading in some areas, and general wear give this recipe keeper a wonderful age-old look that appears as if it could have just been plucked from a 1930s era cupboard.  The interior is clean and bright, but there are additional rust spots in each of the four corners at the bottom of the box. The lid opens and closes securely. All the imagery is bright, crisp, and clear.

{SIZE}

Measures 5.25" inches (length) x 3" inches (width) x 3.25" inches (height) and weighs 6 oz.